Mailchimp Partner Program
Last updated Aug 2026
- Program typeAgency/reseller partner program plus affiliate/referral
- Commission / rewardRecurring or one-time referral commission on new accounts referred through the affiliate program; agency partners earn client-management benefits and tiered perks.
- Partner tiersExperts Directory tiers roughly by certification and client volume (Member up to higher expert levels).
- Best forMarketing agencies, freelancers, and consultants who set up and manage Mailchimp for SMB clients.
- Deal registrationReferral tracking (affiliate) + client account management
- Partner portalYes (partner/experts portal)
What is the Mailchimp partner program?
Mailchimp runs a Partner/Experts program aimed at agencies and freelancers who build and manage campaigns for clients, alongside a separate affiliate route for content-led referrals.
As part of Intuit's ecosystem, Mailchimp emphasizes certification and directory listing so qualified partners can attract SMB clients looking for hands-on help.
How the program works
Partners register, complete Mailchimp certifications, and manage multiple client accounts from one login; affiliates share tracked links and earn on referred signups.
Requirements to join
Demonstrated experience running Mailchimp for clients and completion of platform certifications for directory placement.
How partners win with Mailchimp
Certified partners get listed in the public Experts Directory, which drives inbound SMB leads seeking managed email marketing.
What to watch out for
Affiliate and agency tracks are separate with different payout logic, and directory visibility depends on maintaining current certifications.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Marketing Software
Comparing options? These marketing software programs sit in the same category as Mailchimp — a useful shortlist when weighing where to build a partnership.
- BrevoAgency/reseller partner program + affiliate
- Kit (ConvertKit)Affiliate/referral program + creator partnerships
- GetResponseAffiliate program (two models) + agency
- Adobe Marketo EngageSolution/technology partner program (Adobe Partner Connection)
- MailerLiteAffiliate program
- AWeberAffiliate/advocate program
How to join
Apply through the partner program page, verify your agency or freelance status, and pursue Mailchimp certification to unlock directory listing.
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Frequently asked questions
Does Mailchimp have a partner program?
Yes — a Agency/reseller partner program plus affiliate/referral program.
How does the Mailchimp partner program pay?
Recurring or one-time referral commission on new accounts referred through the affiliate program; agency partners earn client-management benefits and tiered perks.
How do I join the Mailchimp partner program?
Apply through the partner program page, verify your agency or freelance status, and pursue Mailchimp certification to unlock directory listing.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →