Heroku Partner Program
Last updated Aug 2026
- Program typeTechnology Partner (Add-ons)
- Commission / rewardTechnology partners monetize through the Heroku Add-ons Marketplace via revenue share on consumption rather than a referral commission.
- Partner tiersMarketplace add-on partner program with provider onboarding.
- Best forISVs and developer-tool vendors whose services complement app deployment.
- Deal registrationNo (marketplace model)
- Partner portalYes (Add-ons provider portal)
What is the Heroku partner program?
Heroku's primary partner motion is its Add-ons Marketplace, where technology providers list services developers attach to their apps.
Providers reach Heroku's large developer base and monetize via metered add-on consumption.
How the program works
An ISV builds and lists an add-on; Heroku bills customers for usage and shares revenue with the provider.
Requirements to join
A working add-on integration, provider agreement, and compliance with marketplace technical standards.
How partners win with Heroku
Providers win recurring revenue by embedding into developers' deployment workflows with minimal friction.
What to watch out for
This is a build-and-integrate motion, not affiliate referrals; Heroku's platform roadmap under Salesforce affects add-on demand.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Cloud Infrastructure & Hosting
Comparing options? These cloud infrastructure & hosting programs sit in the same category as Heroku — a useful shortlist when weighing where to build a partnership.
How to join
Apply as an add-on provider, build to Heroku's provider API, and pass technical review to list.
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Frequently asked questions
Does Heroku have a partner program?
Yes — a Technology Partner (Add-ons) program.
How does the Heroku partner program pay?
Technology partners monetize through the Heroku Add-ons Marketplace via revenue share on consumption rather than a referral commission.
How do I join the Heroku partner program?
Apply as an add-on provider, build to Heroku's provider API, and pass technical review to list.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →