Braze Partner Program
Last updated Aug 2026
- Program typeBraze Alloys partner ecosystem (solution & technology)
- Commission / rewardSolution partners earn services and referral/influence revenue; technology partners co-sell integrations.
- Partner tiersAlloys partner tiers by certification and contribution.
- Best forEnterprise CRM/lifecycle agencies and martech technology vendors.
- Deal registrationYes (deal registration)
- Partner portalYes (partner portal)
What is the Braze partner program?
Braze runs its Alloys partner ecosystem uniting solution agencies and technology vendors around its enterprise engagement platform.
Partners typically earn through implementation services, integrations, and co-selling rather than affiliate links.
How the program works
Partners register opportunities, build certified competencies, and co-sell or deliver services with Braze teams.
Requirements to join
Enterprise capability, certifications, and a signed partner agreement.
How partners win with Braze
Co-sell access, integration exposure, and high-value services engagements.
What to watch out for
This is an enterprise co-sell ecosystem, not a quick-payout affiliate scheme.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Marketing Software
Comparing options? These marketing software programs sit in the same category as Braze — a useful shortlist when weighing where to build a partnership.
- MailchimpAgency/reseller partner program plus affiliate/referral
- BrevoAgency/reseller partner program + affiliate
- Kit (ConvertKit)Affiliate/referral program + creator partnerships
- GetResponseAffiliate program (two models) + agency
- Adobe Marketo EngageSolution/technology partner program (Adobe Partner Connection)
- MailerLiteAffiliate program
How to join
Apply to Braze Alloys and complete partner enablement.
See how xAmplify helps programs like Braze
Drop your work email and book a 20-minute walkthrough tailored to your partner program — or grade yours free first.
✓ Great — taking you to pick a time…
No spam. Prefer a score first? Take the free A–F grader.
Explore xAmplify
Frequently asked questions
Does Braze have a partner program?
Yes — a Braze Alloys partner ecosystem (solution & technology) program.
How does the Braze partner program pay?
Solution partners earn services and referral/influence revenue; technology partners co-sell integrations.
How do I join the Braze partner program?
Apply to Braze Alloys and complete partner enablement.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →