Atlassian Partner Program
Last updated Aug 2026
- Program typeSolution Partner (reseller/services) + Marketplace (ISV)
- Commission / rewardSolution Partners earn margin and services revenue; Marketplace vendors earn revenue share on apps sold through the Atlassian Marketplace.
- Partner tiersSolution Partner tiers (e.g. Silver → Gold → Platinum) by revenue and competency
- Best forIT service providers, ALM consultancies, and app vendors
- Deal registrationYes (Partner Portal)
- Partner portalYes (Atlassian Partner Portal)
What is the Atlassian partner program?
Atlassian's ecosystem pairs a Solution Partner program—resellers and consultancies who deploy and support Jira, Confluence, and related tools—with a large Marketplace where ISVs sell apps that extend those products. The Marketplace is a notable revenue channel for app vendors.
Solution Partners tier up by revenue and product competencies, while Marketplace vendors compete on app quality and reviews. The cloud migration wave has kept demand high for partners who can move customers from server/data center to cloud.
How the program works
Partners apply, complete training and accreditations, and either resell/deploy Atlassian products or publish Marketplace apps. Tiering rewards revenue and certified expertise.
Requirements to join
Solution Partners apply, complete training and accreditations, and commit to reselling and deploying Atlassian products; tiering (Silver/Gold/Platinum) follows from revenue and product competencies. Marketplace vendors must build an app, pass Atlassian's listing and security requirements, and maintain quality to stay listed and earn revenue share.
How partners win with Atlassian
The best partners specialize in cloud migrations, enterprise ALM, or a high-demand app category, using accreditations to climb tiers and unlock deal registration and co-marketing. Marketplace vendors win on app quality and reviews, which drive organic installs from Atlassian's large customer base.
What to watch out for
Cloud migration demand is strong but the work is delivery-heavy, and Marketplace competition is fierce in popular categories. Revenue-share and ongoing security/quality requirements mean app vendors must keep investing to stay listed and ranked.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
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How to join
Apply through the Atlassian partner site, complete onboarding and accreditations, and choose a Solution Partner or Marketplace path.
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Frequently asked questions
Does Atlassian have a partner program?
Yes — a Solution Partner (reseller/services) + Marketplace (ISV) program.
How does the Atlassian partner program pay?
Solution Partners earn margin and services revenue; Marketplace vendors earn revenue share on apps sold through the Atlassian Marketplace.
How do I join the Atlassian partner program?
Apply through the Atlassian partner site, complete onboarding and accreditations, and choose a Solution Partner or Marketplace path.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →