AdRoll Partner Program
Last updated Aug 2026
- Program typeAgency & technology partner program
- Commission / rewardAgency partners earn revenue share/margin managing ad spend; tech partners integrate.
- Partner tiersAgency partner tiers by managed spend/clients.
- Best forPerformance and ecommerce agencies managing paid media.
- Deal registrationReferral tracking + managed accounts
- Partner portalYes (partner portal)
What is the AdRoll partner program?
AdRoll (a NextRoll brand) runs agency and technology partner programs around its retargeting and ecommerce ad platform.
Its DTC and retargeting focus suits agencies managing paid media budgets.
How the program works
Agencies manage client ad accounts for revenue share/margin; tech partners integrate ecommerce platforms.
Requirements to join
Paid-media management capability and active clients.
How partners win with AdRoll
Margin and revenue share on managed ad spend plus integration exposure.
What to watch out for
Ad-spend-based value means performance and budget swings affect earnings.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Marketing Software
Comparing options? These marketing software programs sit in the same category as AdRoll — a useful shortlist when weighing where to build a partnership.
- MailchimpAgency/reseller partner program plus affiliate/referral
- BrevoAgency/reseller partner program + affiliate
- Kit (ConvertKit)Affiliate/referral program + creator partnerships
- GetResponseAffiliate program (two models) + agency
- Adobe Marketo EngageSolution/technology partner program (Adobe Partner Connection)
- MailerLiteAffiliate program
How to join
Apply through the partners page and set up managed clients.
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Frequently asked questions
Does AdRoll have a partner program?
Yes — a Agency & technology partner program program.
How does the AdRoll partner program pay?
Agency partners earn revenue share/margin managing ad spend; tech partners integrate.
How do I join the AdRoll partner program?
Apply through the partners page and set up managed clients.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →