Partner Enablement Strategy That Works
Companies with structured enablement programs see 2-3x higher partner-sourced revenue. Here’s the framework.
The 5 Pillars
- Onboarding — 30-day time-to-productivity target
- Sales Enablement — Battle cards, competitive guides, ROI tools
- Marketing Enablement — TCMA for co-branded campaigns
- Technical Enablement — Certification, sandbox, API docs
- Incentives — Gamification, SPIFs, MDF, tiered benefits
Measuring Success
- Time to first deal
- Training completion rate
- Content utilization
- Partner-sourced revenue
- Partner NPS