What is Partner Event Marketing?
Partner Event Marketing is the practice of planning, promoting, and executing events — both in-person and virtual — in collaboration with channel partners to generate leads, build relationships, and drive pipeline. Events remain one of the most effective channel marketing tactics, offering face-to-face engagement that builds trust and accelerates deals.
Types of Partner Events
- Joint webinars — Co-hosted online sessions on relevant topics
- Executive roundtables — Intimate gatherings of senior decision-makers
- Lunch-and-learns — Casual educational sessions during business hours
- Trade shows — Joint presence at industry conferences and expos
- Partner summits — Vendor-hosted events for the entire partner community
- Customer workshops — Hands-on sessions for prospects and customers
Event Marketing Best Practices
- Provide turnkey event kits with invitations, agendas, and follow-up templates
- Co-fund events through MDF to reduce partner financial risk
- Track attendee-to-opportunity conversion rates
- Follow up within 48 hours of every event
How xAmplify Supports Partner Event Marketing
xAmplify’s PRM platform provides comprehensive tools for partner event marketing, helping companies scale their partner programs with automation, analytics, and seamless partner experiences.
Book a demo to see how xAmplify handles partner event marketing.
