What is Co-Branded Collateral?
Co-Branded Collateral refers to marketing and sales materials — such as brochures, data sheets, case studies, presentations, and digital assets — that feature both the vendor’s and partner’s branding. These materials leverage the vendor’s product authority while incorporating the partner’s local identity and contact information.
Types of Co-Branded Collateral
- Data sheets — Product spec sheets with partner branding and contact info
- Case studies — Joint customer success stories featuring both organizations
- Presentations — Sales deck templates partners customize for their prospects
- Brochures — Product/solution brochures with dual branding
- Email templates — Pre-designed email layouts for partner campaigns
- Social media graphics — Branded images for partner social sharing
- Landing pages — Co-branded web pages for lead capture
Best Practices
- Use dynamic templates — Auto-populate partner info from portal profile
- Lock core messaging — Allow customization of branding only, not product claims
- Keep it simple — One-click customization, not design work
- Track usage — Know which collateral partners actually use and share
How xAmplify Supports Co-Branded Collateral
xAmplify’s PRM platform provides comprehensive tools for co-branded collateral, helping companies scale their partner programs with automation, analytics, and seamless partner experiences.
Book a demo to see how xAmplify handles co-branded collateral.
