How CloudStride Grew Channel Sales 30%
CloudStride is a small cloud security and data warehousing startup that serves India as its core service region. The lifeblood of this business is its channel sales, with big distributors (who have their own resellers) as its channel partners. The founder, Sumith Satheesan, noticed his digital channel marketing strategy was a tedious, labor-intensive process. His […]
3 Ways to Gain and Retain More Channel Partners with TCMA
The partner experience should be at least as important to your channel management team as customer experience is to your company. But how do you ensure that all your channel partners feel valued, supported, and important even as you scale your program? Your channel program must always be expanding to cover the turnover of partners […]