PRM for Webinar & Virtual Events Software: Partner & Channel Management Software
Webinar and virtual-events platforms are sold through event agencies, AV production partners, marketing consultancies, and resellers who run programs on behalf of enterprise clients. These partners bring the events expertise and the client relationships; your platform is the engine underneath. For an events-software vendor, a well-run channel means your platform becomes the standard across a partner's entire event calendar. xAmplify gives events-software vendors a PRM to onboard these partners, protect their deals, co-market, and measure partner-sourced revenue.
Channel dynamics unique to webinar and virtual-events software
The channel spans several partner types: event agencies that produce programs, AV and production partners that deliver them, and marketing consultancies that build webinar-driven demand engines. Deals often start as a single flagship event and expand into an always-on program across the client's calendar, so land-and-expand attribution matters. Seasonality is real — big pushes around conference cycles and product launches — and partners want co-marketing timed to those moments. With multiple partner types near one enterprise account, early ownership and clean registration prevent conflict.
The partner-program pain points here
Partners need enablement on production workflows, integrations with marketing automation, and analytics before they can deliver polished events, and thin onboarding leads to shaky first events that hurt renewals. Feature velocity means co-branded content dates quickly. And because a flagship event grows into a broader program, revenue expansion behind the partner is hard to attribute. xAmplify provides structured onboarding, governed through-channel marketing for timely co-branded campaigns, and deal registration plus partner-sourced revenue tracking that captures land-and-expand growth.
Use cases a PRM solves for events-software vendors
Onboard event agencies, AV partners, and marketing consultancies each on the workflows they own. Give partners co-branded, seasonally timed campaign kits through through-channel marketing. Register and protect enterprise accounts to prevent multi-partner conflict, and use MDF to co-fund event-driven demand generation. Track partner-sourced revenue as a single flagship event expands into an ongoing program, and see which partner types drive the platforms that become a client's event standard.
One platform for your whole partner motion
From onboarding to attribution — the capabilities that turn a channel program into real pipeline.
Partner onboarding & enablement
One portal to onboard, train, and equip partners so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Run a stronger Webinar & Virtual Events Software partner program
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Frequently asked questions
Can xAmplify attribute expansion from one event into a full program?
Yes. Partner-sourced revenue tracking follows the account, so as a partner grows a single flagship event into an always-on program, the expanding revenue stays credited to them.
How do we time co-branded campaigns to event seasonality?
Through-channel marketing lets you push approved, co-branded campaign kits to partners on your schedule, so they can activate around conference cycles and launches with current, on-brand assets.
Can different events-partner types get tailored onboarding?
You can build separate onboarding tracks for event agencies, AV and production partners, and marketing consultancies, so each learns the workflows and integrations relevant to their role.