Recommended annual MDF budget
Illustrative estimate based on your inputs. Talk to xAmplify for a model tailored to your program.
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How to size your MDF budget
Market development funds (MDF) fuel partner-led demand generation — co-branded campaigns, events, and content partners run on your behalf. Most programs budget 1–5% of targeted partner-sourced revenue, then allocate it across active partners based on tier and plan quality.
The budget only works if it's tracked: tie every MDF dollar to a claim, a campaign, and sourced pipeline so you can prove ROI and reallocate toward what works. A PRM like xAmplify manages MDF requests, approvals, and attribution in one place.