Square Partner Program
Last updated Aug 2026
- Program typeApp Marketplace, Referral & Reseller
- Commission / rewardReferral rewards for bringing new sellers to Square, plus revenue opportunities for developers publishing on the Square App Marketplace and building on Square APIs.
- Partner tiersSeparate developer/app-partner and referral tracks; app partners monetize through their own pricing while referrers earn per qualified seller.
- Best forDevelopers, ISVs, and consultants serving retail, restaurants, and service businesses that need integrated POS and payments.
- Deal registrationReferral tracking
- Partner portalYes (developer dashboard)
What is the Square partner program?
Square supports partners through an app marketplace and developer platform where ISVs build integrations against Square's payments, POS, orders, and banking APIs to reach its large SMB base.
A separate referral program lets consultants and businesses earn rewards for introducing new sellers who begin processing with Square.
How the program works
Developers build and list apps or integrations that Square sellers can adopt, monetizing through their own subscriptions; referral partners share tracked links and earn when referred sellers activate and process payments.
Requirements to join
A Square developer account and a compliant integration for the app track; an active Square relationship or business for referrals, subject to program terms.
How partners win with Square
Partners reach millions of active sellers, add payments and commerce features to their own products, and benefit from Square's brand recognition among small businesses.
What to watch out for
Marketplace competition is high and Square controls placement and platform terms; referral rewards are modest per seller and gated on the referred merchant actually processing.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Fintech & Payments
Comparing options? These fintech & payments programs sit in the same category as Square — a useful shortlist when weighing where to build a partnership.
How to join
Create a Square developer account and apply to the partnership program, or enroll in the referral program from your Square dashboard.
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Frequently asked questions
Does Square have a partner program?
Yes — a App Marketplace, Referral & Reseller program.
How does the Square partner program pay?
Referral rewards for bringing new sellers to Square, plus revenue opportunities for developers publishing on the Square App Marketplace and building on Square APIs.
How do I join the Square partner program?
Create a Square developer account and apply to the partnership program, or enroll in the referral program from your Square dashboard.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →