Gupshup Partner Program
Last updated Aug 2026
- Program typeTechnology/ISV & channel partner program
- Commission / rewardUsage-based revenue for integrated partners plus referral/channel compensation for partners sourcing deals.
- Partner tiersTechnology and channel/referral tracks.
- Best forPlatforms and agencies deploying conversational messaging at scale.
- Deal registrationYes (deal registration)
- Partner portalYes (partner portal)
What is the Gupshup partner program?
Gupshup partners with ISVs and channels around its conversational-messaging APIs and bot platform.
It's a major WhatsApp and multichannel messaging provider, especially in emerging markets.
How the program works
Partners integrate or refer Gupshup and earn through consumption or channel compensation.
Requirements to join
Integration or enterprise deal-sourcing capability.
How partners win with Gupshup
Usage-based upside as conversational-messaging volume scales.
What to watch out for
Enterprise focus; messaging compliance and WhatsApp policy apply.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
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Comparing options? These communications & cpaas programs sit in the same category as Gupshup — a useful shortlist when weighing where to build a partnership.
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How to join
Apply through the Gupshup partners page and select a track.
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Frequently asked questions
Does Gupshup have a partner program?
Yes — a Technology/ISV & channel partner program program.
How does the Gupshup partner program pay?
Usage-based revenue for integrated partners plus referral/channel compensation for partners sourcing deals.
How do I join the Gupshup partner program?
Apply through the Gupshup partners page and select a track.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →