Funnel Partner Program
Last updated Aug 2026
- Program typeAgency / Technology / Referral
- Commission / rewardReferral/revenue-share compensation and agency reseller economics.
- Partner tiersAgency and technology partner tracks with tiered benefits.
- Best forMarketing agencies and analytics consultancies centralizing campaign data.
- Deal registrationReferral tracking
- Partner portalPartner program (portal)
What is the Funnel partner program?
Funnel partners with agencies and technology vendors around marketing data collection, transformation, and export to BI and warehouses.
Partners centralize multi-platform marketing data for reporting and analysis.
How the program works
Partners refer or resell, deliver marketing-data setups, and integrate with BI and warehouses.
Requirements to join
Marketing-analytics capability and active client engagements.
How partners win with Funnel
Partners win on marketing-data centralization and reporting-automation services.
What to watch out for
Volume-based pricing needs client-cost management; connector reliability matters.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Data, Analytics & BI
Comparing options? These data, analytics & bi programs sit in the same category as Funnel — a useful shortlist when weighing where to build a partnership.
How to join
Apply through the Funnel partner page and complete onboarding.
See how xAmplify helps programs like Funnel
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Frequently asked questions
Does Funnel have a partner program?
Yes — a Agency / Technology / Referral program.
How does the Funnel partner program pay?
Referral/revenue-share compensation and agency reseller economics.
How do I join the Funnel partner program?
Apply through the Funnel partner page and complete onboarding.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →