Drift Partner Program
Last updated Aug 2026
- Program typeSolution, agency & technology partner program
- Commission / rewardReferral/margin for partners sourcing deals plus services revenue for agencies; technology partners integrate.
- Partner tiersSolution/agency and technology tracks.
- Best forB2B demand-gen agencies and ISVs building conversational-marketing stacks.
- Deal registrationReferral tracking
- Partner portalYes (partner portal)
What is the Drift partner program?
Drift (now part of Salesloft) partners with agencies and ISVs around conversational marketing and sales chat.
It targets B2B revenue teams engaging website visitors in real time.
How the program works
Agencies implement and manage Drift for clients; technology partners integrate; referrers earn on introductions.
Requirements to join
B2B marketing implementation or integration capability.
How partners win with Drift
Services revenue plus fit with broader revenue-tech engagements.
What to watch out for
Product now sits within Salesloft; confirm current program structure.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Communications & CPaaS
Comparing options? These communications & cpaas programs sit in the same category as Drift — a useful shortlist when weighing where to build a partnership.
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How to join
Apply through the Salesloft/Drift partners page and select a track.
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Frequently asked questions
Does Drift have a partner program?
Yes — a Solution, agency & technology partner program program.
How does the Drift partner program pay?
Referral/margin for partners sourcing deals plus services revenue for agencies; technology partners integrate.
How do I join the Drift partner program?
Apply through the Salesloft/Drift partners page and select a track.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →