Reveal vs xAmplify
Reveal and xAmplify are complementary rather than competing, so this comparison is about which layer of a partner program you need. Reveal is an ecosystem-led growth platform centered on account mapping and co-selling intelligence. xAmplify is a channel PRM plus through-channel marketing platform for onboarding, enabling, and marketing through partners with deal registration and attribution. The fair takeaway: decide whether you need partnership insight, operational execution, or both.
Reveal vs xAmplify — at a glance
| Reveal | xAmplify | |
|---|---|---|
| Partner onboarding | Not an onboarding tool; focuses on data collaboration. | Tiered partner onboarding and enablement in one portal. |
| Deal registration | Reveals overlaps but does not manage deal registration. | Full deal registration with channel-conflict protection and CRM sync. |
| Through-channel marketing | Not a marketing execution platform. | Co-branded campaigns partners launch themselves. |
| Analytics / attribution | Ecosystem overlap and co-selling intelligence. | Partner-sourced and partner-influenced revenue attribution. |
| Pricing model | Ecosystem-platform pricing, often with a free tier; contact sales. | Channel platform pricing that scales with program size; request a quote. |
| Best fit | Teams needing account mapping and co-selling insight. | Teams needing to operate and market through a partner program. |
Intelligence layer versus operational layer
Reveal sits at the intelligence layer — securely matching account data with partners to reveal overlaps and warm paths. xAmplify sits at the operational layer — onboarding, enablement, deal registration with conflict protection, and through-channel marketing. Neither substitutes for the other. Identify whether your current gap is knowing where to co-sell or having the machinery to run the program.
Finding opportunities versus executing and measuring them
Reveal's value is surfacing where partnerships can create pipeline. xAmplify's value is executing on it — enabling partners, registering and protecting deals, driving co-branded marketing, and attributing partner-sourced revenue. Ecosystem-mature teams often pair the two: map with Reveal, operate and measure with a PRM. Choose based on which capability is missing from your motion today.
How to decide
Choose Reveal if your primary need is ecosystem account mapping and co-selling intelligence. Choose xAmplify if you need to run and market through a partner program with deal registration and attribution. If you can only adopt one now, prioritize the layer you currently lack; many teams eventually use both together.
One platform for your whole partner motion
From onboarding to attribution — the capabilities that turn a channel program into real pipeline.
Partner onboarding & enablement
One portal to onboard, train, and equip partners so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
See how xAmplify compares — live
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Frequently asked questions
Do Reveal and xAmplify compete?
Not directly — Reveal provides account mapping and ecosystem intelligence, while xAmplify provides operational PRM and through-channel marketing. They frequently complement each other.
Which should I buy first?
Prioritize your missing layer. Without a way to operate partners, a PRM like xAmplify comes first; if you already run a program but lack co-selling insight, mapping fills that gap.