Channel Marketing
How Automation Changed Marketing
Marketing automation has changed the way direct marketing is done. Companies like Marketo and Hubspot have made it easier and quicker for companies to repeatedly
Marketing automation has changed the way direct marketing is done. Companies like Marketo and Hubspot have made it easier and quicker for companies to repeatedly
Good partnerships are built on trust. But how do you get your partners to really trust you? What factors should you consider? Dr. Paul Zack
Mergers are a chaotic time for everyone. You have to figure out how to merge your finances, your departments, your partner programs, and much more.
You know those times when you keep following up with a lead, but they don’t see any closer to making a decision? Eventually, you either
The needs of customers are constantly changing and partners need to keep up. They need to redefine their offerings and even create new ones. As
his post is part of a series in which we explore how GDPR affects the channel especially when using marketing automation tools. As we’re not
The Channel Partners Conference and Expo is happening next week, November 1 – 4 in Las Vegas. For 25 years, the conference has been bringing
In our previous post, Deal Registration, the good and the bad, we explained deal registration as a way for partners to share leads and deals
Having a relationship with your partner is like having a relationship with your significant other. It’s stressful when you have conflicts and those conflicts aren’t
Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to