The SaaS channel did not change overnight in 2025, but it did become clearer. Clearer about what works.Clearer about what no longer scales.And clearer about
Channel revenue is predictable only when performance is fully transparent and integrated. Successfully managing a partner network requires flawless execution in the sales pipeline, minimizing
You’ve worked hard to generate leads for your partners through events, campaigns, and co-marketing. But what happens next? For many vendors, the answer is silence.
The partner ecosystem is evolving rapidly. Traditional partner programs no longer meet the demands of modern business, forcing vendors to rethink engagement, automation, and revenue-sharing
What’s New? A Smarter Way to Engage Partners Are you tired of managing endless content portals or spending hours on partner enablement campaigns? Oliver eliminates
We are in an era where artificial intelligence is not merely a tool but the driving force behind entire industries. When combined with generative AI,
In channel revenue, the Pareto Principle—or 80/20 rule—is a familiar fact. 80% of your revenue is generated by only 20% of your partners, and the
In today’s rapidly evolving business landscape, channel partners are increasingly seeking robust Partner Relationship Management (PRM) and marketing platforms from organizations to enhance collaboration, streamline
The Shift Towards Partner-Led Growth Revenue generation is evolving, and partnerships are taking center stage. In 2025, channel partnerships will account for 70% of global
Managed Service Providers (MSPs) are at the center of today’s IT infrastructure, providing companies with vital support in cybersecurity, cloud management, and network support. However,
