How Generative AI Transforms Partner Marketing
In the fast-evolving world of partner marketing, staying ahead of the curve is no longer a good-to-have but a must-have. As businesses continue to look for newer, faster ways to better engage their partners, the emergence of Generative AI has provided an unparalleled opportunity. Let’s plunge deep to see how integrating Generative AI into partner […]
How PRM Software Replaces Spreadsheets in Channel Marketing
Ah, spreadsheets. Those grid-filled behemoths that once dominated our computer screens, filled to the brim with data, pivot tables, and that one rogue formula error. Ah, if you have been in channel marketing long enough, you probably remember the “good” old days when these spreadsheets were your daily bread and butter. But, oh, how times […]
4 Ways You Can Engage Your Partners
Your partners may not be your customers, but that doesn’t mean you shouldn’t still send them information. Contacting your partners on a regular basis ensures that you’re regularly interacting with them. It also keeps your partners in the loop on any industry news and changes that may be occurring. You probably already send your partners […]
Discover the Key to Unlocking Your Distribution Channels
In today’s automated, tech-driven world, channel marketing has remained one of the last holdouts due to its continued dependence on manual labor. The concept of a manufacturer leveraging distribution channels for indirect sales is age-old, but the actual process of equipping and supporting those channel partners with simple, actionable strategy has scarcely evolved over the […]
