Partner Relationship Management (PRM) is the strategic and operational process of managing a company’s relationships with its channel partners—resellers, distributors, MSPs, and technology alliances. PRM software supports onboarding, enablement, lead sharing, training, and performance management to grow channel revenue.
Effective PRM platforms help vendors scale indirect sales and ensure partners are aligned, engaged, and equipped with everything they need to succeed. It brings structure, transparency, and automation to what are often fragmented or manual relationships.
xAmplify’s PRM Approach:
xAmplify combines PRM with marketing automation—giving vendors a single platform to manage partner relationships and drive demand. From onboarding flows to co-selling features, every interaction is measurable and repeatable.
Core PRM Functions:
- Partner onboarding workflows
- Campaign and content access
- Lead distribution and co-selling tools
- Performance dashboards and incentives
- Partner tier and certification tracking
Build stronger, smarter partner relationships.
xAmplify helps you manage the full partner lifecycle from one platform.
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