Through-Channel Marketing Automation (TCMA) is a technology platform that enables vendors to create, distribute, and execute co-branded marketing campaigns through their channel partners at scale. TCMA tools allow vendors to build marketing templates…
Through-Channel Marketing Automation (TCMA) is a technology platform that enables vendors to create, distribute, and execute co-branded marketing campaigns through their channel partners at scale. TCMA tools allow vendors to build marketing templates — emails, landing pages, social posts, and ad campaigns — that partners can customize with their own branding and deploy to their local markets, while the vendor maintains brand consistency and tracks campaign performance.
Most channel partners lack dedicated marketing teams and resources. Without TCMA, vendors create marketing materials that sit unused in partner portals because partners don’t have the time or expertise to customize and deploy them. TCMA solves this by making it as easy as possible for partners to execute professional marketing — often with just a few clicks. Companies using TCMA see 3-5x higher partner marketing participation rates.
Pre-built email sequences, landing pages, social media posts, and ad creatives that partners can customize.
Automated tools that merge vendor and partner logos, contact information, and messaging into unified materials.
One-click deployment that lets partners launch vendor-created campaigns through their own channels.
Landing pages and forms that capture leads and route them to the appropriate partner.
Campaign-level reporting showing opens, clicks, conversions, and attributed pipeline across all partners.
A centralized repository of approved marketing assets organized by campaign type and product.
Make campaign execution as frictionless as possible — the fewer clicks to launch, the higher partner adoption.
Pre-populate partner information so campaigns are ready to send with minimal customization.
Provide both done-for-you and customizable campaign options.
Track partner marketing engagement as a leading indicator of pipeline.
Integrate TCMA with your PRM and CRM so campaign-generated leads flow directly into the partner’s pipeline.
xAmplify provides everything you need for through-channel marketing automation — from automated workflows and a white-label partner portal to Oliver AI partner intelligence. Free for up to 10 partners.
TCMA (Through-Channel Marketing Automation) is software that helps vendors distribute co-branded marketing campaigns to channel partners for local execution.
Traditional marketing automation manages a company’s own marketing. TCMA manages marketing through partners — enabling vendors to create campaign templates that many partners can customize and execute simultaneously.
In integrated platforms like xAmplify, TCMA is built directly into the PRM. Partners access co-marketing campaigns from the same portal where they register deals and complete training.
Partner with xAmplify to drive engagement, activation, and growth across your partner programs — powered by intelligent insights from Oliver AI.
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