A Managed Service Provider (MSP) is a company that remotely manages a customer’s IT infrastructure, end-user systems, and/or security operations on an ongoing basis, typically through a subscription or recurring contract model. MSPs are critical chan…
A Managed Service Provider (MSP) is a company that remotely manages a customer’s IT infrastructure, end-user systems, and/or security operations on an ongoing basis, typically through a subscription or recurring contract model. MSPs are critical channel partners for technology vendors because they bundle vendor products into their managed services offerings, driving ongoing product adoption and renewal.
MSPs represent one of the most valuable channel partner types because they create recurring revenue relationships with end customers. When an MSP includes your product in their managed service offering, you gain a customer that renews automatically. The global MSP market is valued at $300+ billion and growing at 12% annually, making it one of the largest indirect sales channels.
Continuous monitoring of customer IT systems with proactive maintenance.
Managed security including endpoint protection, threat monitoring, and incident response.
Administration of customer cloud environments across AWS, Azure, and GCP.
First-line and second-line technical support for end users.
Automated backup, business continuity, and disaster recovery services.
Deploying, configuring, and maintaining vendor products as part of the managed service stack.
Design MSP-friendly pricing — per-user or per-device pricing.
Provide MSP-specific tools — multi-tenant dashboards and automated provisioning APIs.
Create an MSP-specific partner tier aligned to the MSP business model.
Support MSP sales cycles with ROI calculators.
Build integrations with popular MSP tools (ConnectWise, Datto, Kaseya).
xAmplify provides everything you need for managed service provider — from automated workflows and a white-label partner portal to Oliver AI partner intelligence. Free for up to 10 partners.
VARs sell products with implementation services (project-based). MSPs manage technology environments on an ongoing basis (recurring revenue).
MSPs buy vendor products at wholesale and bundle them into their managed service offering at a markup, earning recurring margin.
Target MSPs already serving your ideal customer segment. Showcase how existing MSP partners have grown their revenue with your product.
Partner with xAmplify to drive engagement, activation, and growth across your partner programs — powered by intelligent insights from Oliver AI.
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