VAR Marketing Automation refers to the use of automated tools and workflows that enable Value-Added Resellers (VARs) to market vendor solutions efficiently—often with limited internal resources. These automations deliver pre-packaged, co-branded campaigns that VARs can personalize and launch with little to no manual work.
This approach solves common challenges VARs face, such as lack of marketing staff, time, or technical know-how. With automation, vendors can scale outreach while helping their VARs remain competitive and visible to prospects.
How xAmplify Helps VARs:
xAmplify gives VARs instant access to co-branded email, landing page, and social campaigns—automated and ready to launch. All content is aligned with vendor messaging, yet flexible for local customization and attribution.
Help VARs grow—without growing their workload.
xAmplify automates VAR campaigns and tracks their success.
👉 Power Up VAR Marketing