Partner co-marketing is a collaborative effort between a vendor and its partner(s) to jointly plan, execute, and promote marketing campaigns. These campaigns are often co-branded, share joint value propositions, and aim to generate leads, expand market reach, or educate target audiences.
Effective co-marketing enhances trust with prospects, reinforces the credibility of both brands, and creates shared pipeline. However, it often fails due to lack of automation, misaligned messaging, or poor partner adoption.
How xAmplify Supports Co-Marketing:
xAmplify allows vendors to build and push co-branded, pre-approved campaigns to partners. Partners can launch them with a single click—complete with their logo, contact info, and lead routing—making co-marketing scalable, trackable, and easy to adopt.
Examples of Co-Marketing:
- Joint webinars and virtual events
- Co-branded email and landing page campaigns
- Collaborative blog posts or eBooks
- Co-funded paid ad campaigns
- Shared social promotion kits
Go to market together—seamlessly.
xAmplify turns co-marketing into a repeatable, automated growth strategy.
👉 Automate Co-Marketing Now