OEM (Original Equipment Manufacturer) Channel Marketing refers to the marketing strategies and programs that help OEMs and their partners jointly promote integrated products or solutions. This includes co-branded content, lead generation campaigns, and partner enablement that align with both OEM and partner goals.
In an OEM relationship, one party embeds or integrates another’s product into its own offering. Marketing these joint solutions requires collaboration, messaging alignment, and automation—especially when multiple resellers or system integrators are involved.
xAmplify’s Role:
xAmplify enables OEMs to launch co-marketed campaigns with their ecosystem partners at scale. These campaigns can be pre-built, co-branded, and triggered by product lifecycle stages—ensuring partners can promote OEM solutions quickly and effectively.
Tactics Used:
- Joint solution landing pages
- Co-branded datasheets and sell sheets
- Campaign-in-a-box with automated follow-up
- Partner training and onboarding flows
- ROI tracking across campaigns and channels
Make every OEM partner a demand engine.
xAmplify automates OEM marketing across your entire embedded partner network.
👉 Launch OEM Campaigns Now