A Marketing Qualified Lead (MQL) is a prospect who has shown a strong interest in your product or service and meets certain predefined criteria that indicate sales potential. Common signals include downloading a whitepaper, attending a webinar, or engaging with multiple emails.
MQLs sit between general inquiries and sales-ready leads in the funnel. For channel organizations, defining MQLs consistently across vendors and partners is key to predictable pipeline growth.
xAmplify’s MQL Optimization:
With xAmplify, vendors can set behavioral triggers and lead scoring models that identify MQLs automatically from co-branded campaigns. These leads are instantly routed to the correct partner or sales team—ensuring faster follow-up and higher conversion rates.
MQL Indicators Include:
- Multiple website visits or page views
- High engagement in email or event campaigns
- Content downloads (e.g., guides, case studies)
- Form submissions requesting a quote or demo
- Role or industry match with ICP (Ideal Customer Profile)
Identify and act on hot leads instantly.
xAmplify turns campaign engagement into qualified leads with automated scoring.
👉 Qualify Leads Automatically