Marketing Automation for Channel Partners is the use of software to deliver campaigns, content, and follow-up workflows to and through your partner ecosystem—automatically. It eliminates the need for one-off requests or manual execution by providing scalable tools that partners can deploy with a single click.
This approach solves one of the biggest pain points in channel marketing: low partner engagement. By automating campaigns that are co-branded and pre-configured, vendors empower partners to go to market faster and more consistently.
Why It Matters:
Channel partners often lack marketing expertise or resources. Automation makes it easy for them to promote vendor solutions with minimal effort while still maintaining brand alignment and measurable ROI.
xAmplify’s Automation Capabilities:
- One-click campaign deployment
- Co-branded email and landing page generation
- Trigger-based lead nurture sequences
- Campaign analytics by partner and region
- Automated lead routing and CRM sync
Scale marketing through every partner, automatically.
Use xAmplify to activate your entire channel with one-click automation.
👉 See Partner Automation in Action