List segmentation is the process of dividing your contact database into smaller, more targeted groups based on shared characteristics—such as industry, job role, behavior, location, or partner type. It enables marketers to send more relevant and personalized messages, which boosts engagement, conversions, and ROI.
In channel marketing, list segmentation becomes even more powerful. Vendors can segment audiences for specific partners, tailor co-branded content by region or vertical, and align campaigns with buyer intent—without needing each partner to manage their own lists.
xAmplify’s Segmentation Advantage:
xAmplify allows vendors to segment partner lists centrally and automatically personalize campaigns by vertical, account type, or behavior. Campaigns are then delivered to the right audience under the partner’s brand, ensuring maximum relevance and scalability.
Segmentation Criteria Examples:
- Industry or company size
- Job title or role in buying committee
- Previous content or campaign engagement
- Region, language, or time zone
- Partner tier or sales activity
Send the right message to the right contact—every time.
Use xAmplify’s intelligent segmentation to increase relevance and results.
👉 Explore List Segmentation