Lead scoring models are frameworks used to assign numeric values to leads based on specific criteria—such as demographic data, company size, email engagement, content downloads, and website activity. The goal is to identify which leads are most likely to convert so sales and partners can prioritize their outreach.
In a channel environment, lead scoring must consider both vendor and partner touchpoints. Effective models incorporate both marketing signals (opens, clicks, content views) and partner actions (follow-ups, meeting scheduled, asset downloads).
xAmplify’s Approach:
xAmplify supports custom lead scoring tied to campaign behavior, partner performance, and sales intent. Vendors can filter high-value leads and route them directly to partners—or keep them in-house for strategic co-selling.
Common Scoring Criteria:
- Job title or buying role
- Engagement level with co-branded emails
- Content interactions (downloads, webinar views)
- Lead source and campaign type
- CRM/PSA lifecycle stage
Know who’s ready to buy—and who’s not.
Use xAmplify to apply lead scoring across your entire partner funnel.
👉 Build Smarter Scoring Models