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Lead generation software is a digital platform or tool that helps businesses attract, capture, and manage potential customer information, typically through landing pages, web forms, gated content, and automated outreach. It’s designed to bring in marketing-qualified leads (MQLs) that can be nurtured into sales opportunities.

In partner ecosystems, lead generation software must go a step further—it needs to support co-branded experiences, shared attribution, and instant routing to partners or distributors. It should also integrate with CRM and marketing automation tools to create a seamless lead lifecycle.

How xAmplify Powers It:

xAmplify enables vendors to launch scalable, partner-ready lead generation campaigns with co-branded landing pages and forms. Leads are automatically captured, tagged, and routed to the right partner, with real-time reporting and follow-up automation built in.

Key Features:


Turn awareness into opportunity—automatically.
xAmplify’s lead generation engine powers your channel from first click to close.
👉 Start Generating Leads at Scale

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