Event-triggered campaigns are automated marketing messages launched based on a specific user action or behavior—such as a form submission, email open, link click, webinar registration, or website visit. Unlike static campaigns, these dynamic workflows react in real time to engage users at the most relevant moment in their journey.
In partner ecosystems, event-triggered campaigns are used to follow up on shared leads, onboard new partners, promote webinars, and nurture prospects—all with zero manual effort. When partners don’t have dedicated marketing resources, event automation ensures leads don’t go cold.
xAmplify’s Role:
xAmplify enables vendors to deploy intelligent, event-triggered sequences across their partner networks. For example, when a lead downloads a whitepaper from a co-branded landing page, an automated nurture series can be launched from the partner’s name—without them having to lift a finger.
Popular Use Cases:
- Welcome emails for new leads or sign-ups
- Follow-up after event or webinar attendance
- Lead nurture after gated content downloads
- Abandoned form or demo page follow-up
- Partner re-engagement campaigns
Turn every action into an opportunity.
Use xAmplify to launch real-time campaigns that convert—automatically.
👉 See Event Automation in Action