Drip email marketing is a strategy where pre-written email messages are automatically sent to leads or customers over time based on behaviors, actions, or time delays. The purpose of drip marketing is to educate, engage, and convert prospects without overwhelming them with sales messages all at once.
In B2B partner ecosystems, drip campaigns play a vital role in nurturing leads sourced through partners and keeping partner networks informed and engaged. Whether you’re onboarding a new partner or guiding a lead through the funnel, drip email workflows ensure consistent, timely communication at scale.
xAmplify’s Drip Automation Advantage:
xAmplify allows vendors to build dynamic drip campaigns that partners can instantly deploy to their own leads. These campaigns can be co-branded, triggered by partner actions, and monitored through built-in analytics—delivering high engagement with zero partner overhead.
Use Cases:
- Lead nurture after event or content download
- New partner onboarding series
- Product education and training
- Promotion of upcoming webinars or trials
- Cart abandonment or re-engagement campaigns
Nurture leads automatically—across your channel.
Build intelligent, co-branded drip campaigns with xAmplify.
👉 Automate Your Drip Campaigns