Customer Acquisition Cost (CAC) is the total expense a business incurs to acquire a new customer. It includes all sales and marketing costs—such as advertising, campaign spend, sales team salaries, technology, events, and content creation—divided by the number of new customers acquired during that time.
Formula:
CAC = Total Sales & Marketing Expenses / Number of New Customers
In partner ecosystems, CAC becomes a shared metric across vendors and partners. Traditional CAC models are often inflated by inefficiencies: uncoordinated campaigns, poor targeting, and siloed partner efforts. Partner-led automation and co-marketing significantly reduce CAC by tapping into trusted networks, improving campaign efficiency, and lowering manual execution costs.
How xAmplify Helps Reduce CAC:
By automating partner campaigns and providing ready-to-launch assets, xAmplify removes the need for vendors to manage one-off campaigns, reduce partner lag, and eliminate duplicated effort. When partners can launch high-performing campaigns instantly, acquisition becomes more efficient and scalable.
Benefits of Reducing CAC with Partner Marketing:
- Improved ROI on every marketing dollar
- Greater cost-efficiency per lead or customer
- More predictable growth through partner execution
- Reusable, data-driven campaign frameworks
Reduce acquisition costs without sacrificing growth.
xAmplify helps you automate partner campaigns that lower CAC and scale faster.
👉 See How xAmplify Reduces CAC