Co-branded email campaigns are jointly designed email marketing initiatives that feature both the vendor’s and partner’s branding—delivered to the partner’s leads or customers. These campaigns combine the authority of the vendor with the familiarity and local trust of the partner, making the messaging more effective and conversion-friendly.
Each email typically includes the partner’s logo, contact details, and call-to-action, alongside the vendor’s content and offer. In large partner ecosystems, manually building these emails for each partner is unsustainable—making automation critical.
Why It Works:
Co-branded emails allow vendors to maintain brand control while empowering partners to engage their audiences with minimal effort. Partners often lack internal marketing resources, and co-branded campaigns help them appear more polished and professional without requiring design or strategy input.
xAmplify automates co-branded email creation and distribution—so each partner receives a ready-to-send campaign aligned with corporate messaging and personalized for their audience.
Benefits:
- Higher engagement and open rates
- Increased trust and credibility with prospects
- Faster execution across the channel
- Zero design or coding effort for partners
- Measurable campaign attribution
Send better campaigns through your partners.
Use xAmplify to create and deploy co-branded email campaigns at scale.
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