Channel Management Software is a technology platform that helps vendors manage the full lifecycle of their partner ecosystem—from recruitment and onboarding to enablement, co-marketing, and performance analysis. It acts as the operating system for indirect sales, giving organizations visibility and control across their entire channel.
A robust channel management solution supports PRM (Partner Relationship Management), marketing automation, training modules, and CRM integration—all tailored to scale and streamline partner engagement.
xAmplify as Channel Management Software:
xAmplify goes beyond traditional PRMs by adding intelligent automation and co-branded campaign tools. It enables vendors to build scalable systems that automate content delivery, track partner activity, manage leads, and drive partner engagement in real time.
Key Features:
- Automated co-marketing and campaign syndication
- Centralized partner communication
- Lead sharing and tracking
- Performance analytics and dashboards
- CRM and PSA integrations
Build a smarter channel with less manual work.
Use xAmplify to centralize and automate every part of your partner management.
👉 Explore Channel Management Solutions