Channel Enablement is the practice of providing your partners with the resources, knowledge, tools, and support they need to market and sell your products effectively. It spans the entire partner journey—from onboarding and certification to co-marketing and deal support.
Successful enablement ensures partners understand your product, can position it effectively, and have easy access to sales content, co-branded assets, and training material. In return, partners become more confident, active, and aligned contributors to your revenue pipeline.
Enablement Powered by xAmplify:
xAmplify delivers automated, role-based enablement directly to partners through an intuitive portal. Partners receive targeted training, sales kits, videos, and messaging templates based on their role or partner tier—keeping engagement high and effort low.
Enablement Components:
- Sales and product training
- Partner onboarding sequences
- Co-branded content access
- Lead follow-up workflows
- Real-time reporting on engagement
Enable every partner to sell like your best sales rep.
Automate onboarding, training, and content delivery with xAmplify.
👉 Get Channel Enablement That Scales