A Channel Account Manager (CAM) is a key member of a vendor’s channel team responsible for building and nurturing relationships with strategic partners. The CAM serves as a liaison between the vendor and its partners—ensuring alignment on goals, facilitating co-marketing activities, providing enablement resources, and driving revenue through joint execution.
In many B2B organizations, CAMs own a portfolio of partners and are measured by metrics such as partner pipeline growth, deal registration, campaign adoption, and partner engagement. Their success depends on building trust, removing friction, and equipping partners with everything they need to succeed in a shared go-to-market strategy.
How xAmplify Supports CAMs:
xAmplify enables CAMs to scale their impact by automating routine tasks (like campaign delivery, training invites, and reporting), while focusing on strategic growth. CAMs get visibility into partner activity, performance analytics, and instant access to campaign tools—helping them act as strategic growth consultants, not project managers.
Key Responsibilities of CAMs:
- Partner onboarding and training
- Co-selling and pipeline support
- Coordinating co-branded campaigns
- Performance monitoring and reporting
- Managing partner satisfaction and retention
Empower your CAMs to focus on strategy—not spreadsheets.
Use xAmplify to automate partner engagement and campaign management.
👉 See How CAMs Scale with xAmplify