Distributor Marketing Support refers to the tools, campaigns, funding, and enablement resources vendors offer to their distribution partners to help them promote, position, and sell solutions effectively across local markets. Distributors serve as key intermediaries in the channel, often managing dozens—or hundreds—of resellers, VARs, and MSPs.
To be effective, distributor marketing support must be scalable, easy to execute, and aligned with the vendor’s global messaging while remaining locally relevant. This includes MDF programs, co-branded campaigns, localized content, and automated tools that distributors can extend to their downline partners.
How xAmplify Enhances Distributor Support:
xAmplify empowers vendors to push automated, co-branded marketing campaigns directly to distributors, who can then cascade those campaigns down to their reseller base. This ensures consistency in messaging, increases marketing reach, and reduces execution complexity.
Key Components:
- Market Development Funds (MDF) and usage tracking
- Campaign-in-a-box for distributor execution
- Co-branded emails and landing pages
- Lead sharing and attribution across tiers
- Automated partner enablement flows
Make every distributor a marketing powerhouse.
Use xAmplify to deliver automated marketing support across your distribution network.
👉 See Distributor Tools in Action