Reseller marketing programs are structured initiatives designed by vendors to support and empower third-party resellers in promoting and selling their products or services. These programs typically include co-branded campaigns, lead sharing, training resources, MDF (Market Development Funds), and performance tracking.
Effective reseller marketing programs make it easy for partners to access and deploy ready-to-use marketing materials, ensuring brand consistency and faster go-to-market execution. Automation is critical to reducing friction and increasing adoption across large reseller networks.
xAmplify’s Role in Reseller Marketing:
xAmplify simplifies reseller marketing by giving vendors a platform to deliver automated, co-branded campaigns and track engagement across every partner. Resellers can launch full campaigns without any technical or design effort—driving leads and pipeline faster.
Power up your resellers with turnkey marketing.
xAmplify automates marketing execution across your entire reseller ecosystem.
👉 Activate Reseller Programs