Multi-touch attribution is a data-driven method of assigning credit to each interaction a prospect has with your brand before converting—such as email opens, ad clicks, webinars attended, or landing page visits. This model helps vendors and partners understand which campaigns and touchpoints truly influenced a lead.
Unlike single-touch attribution (first or last click), multi-touch attribution provides a complete view of the customer journey—especially important in complex B2B and partner-driven sales cycles.
xAmplify’s Attribution Capabilities:
xAmplify tracks engagement across every touchpoint—whether driven by vendors or partners—and ties them to revenue outcomes. This enables precise ROI analysis and better campaign planning across the channel.
Attribution Models Supported:
- Linear (equal weight across all touches)
- Time-decay (more weight to recent touches)
- U-shaped (emphasis on first and last touch)
- Custom, behavior-based scoring
See what’s working—and why.
Use xAmplify to track and attribute partner marketing performance at every touchpoint.
👉 Measure Campaign Impact