Scale demand generation through distributors, resellers, MSPs, and other channel partners with centrally managed, partner-executed campaigns.
TCMA isn't bolted on — it's woven into the fabric of PRM, powering partner campaigns and pipeline as one unified system.
PRM
Core Platform
100%
Native Integration
Real-time
Data Sync
Zero
Bolt-on Tools
Your partner relationship management platform serves as the foundation.
Through-Channel Marketing Automation is built directly into PRM.
Lead generation, co-marketing, and content operate seamlessly.
Real-time analytics enable partners to drive measurable growth.
100%
Native
Real-time
Sync
Zero
Bolt-ons
— Without Friction
See how TCMA transforms partner marketing activity into measurable pipeline and revenue
Centrally managed, brand-approved assets ready to go
One-click deployment to local markets
Automatic tracking and attribution
Qualified leads flow into your pipeline
Clear visibility into partner-driven revenue
Oliver AI continuously analyzes partner behavior, predicts outcomes, and automatically optimizes your channel performance.
Oliver reduces effort while increasing relevance—analyzing campaigns, generating templates, and surfacing your best-performing content automatically.
Increased partner-sourced pipeline
Faster time-to-market
Brand consistency across partners
Predictable, sustainable channel revenue
From Campaign to Revenue
Vendors create centrally managed, AI-assisted campaigns.
Partners deploy campaigns with minimal effort.
Leads, activities, and deals flow into integrated CRM systems.
Analytics and AI insights refine performance and ROI.
Revenue Performance
Continuously optimizing
Partner with xAmplify to drive engagement, activation, and growth across your partner programs — powered by intelligent insights from Oliver AI.
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