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Zendesk Sell Partner Program

Last updated Aug 2026

Technology, Reseller & Solution PartnerCRM & Sales Software
Program breakdown
1

What is the Zendesk Sell partner program?

Zendesk Sell is sold and extended through the Zendesk partner program, which spans resellers, solution partners, and technology/marketplace partners.

Partners attach Sell to broader Zendesk support deals for a combined sales-and-service story.

2

How the program works

Partners register deals, resell or refer Zendesk products, and deliver implementation, earning margin, referral, and services revenue; developers publish marketplace apps.

3

Requirements to join

Certification and delivery capability for solution/reseller partners; a maintained app for tech partners.

4

How partners win with Zendesk Sell

Selling sales and support together on one platform expands deal size and recurring value.

5

What to watch out for

Sell is one piece of a larger CX suite, so partners must position it within the broader portfolio.

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Everything a healthy partner program needs

The capabilities behind the grader — from onboarding to attribution — in one platform.

Partner onboarding & enablement

Onboard, train, and equip partners in one portal so they reach their first deal faster.

Deal registration

Register deals with conflict protection — protect margin and grow partner-sourced pipeline.

Through-channel marketing

Launch co-branded campaigns partners actually run, with content built for them.

Revenue attribution

Track partner-sourced revenue end to end so you can double down on what works.

MDF & incentives

Fund, manage, and measure MDF and incentives without spreadsheets.

Oliver AI

AI-assisted engagement that nudges the right partners at the right moment.

Related partner programs in CRM & Sales Software

Comparing options? These crm & sales software programs sit in the same category as Zendesk Sell — a useful shortlist when weighing where to build a partnership.

How to join

Apply on the Zendesk partner page and select the relevant track.

Apply to the Zendesk Sell partner program →

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Frequently asked questions

Does Zendesk Sell have a partner program?

Yes — a Technology, Reseller & Solution Partner program.

How does the Zendesk Sell partner program pay?

Resellers earn margin on sold Zendesk subscriptions; solution partners earn referral and services revenue; technology partners monetize marketplace apps.

How do I join the Zendesk Sell partner program?

Apply on the Zendesk partner page and select the relevant track.

Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →

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