Partner Relationship Management (PRM) for Smarter Channel Growth
What is Partner Relationship Management?
Partner Relationship Management (PRM) is a strategic approach that combines business methodologies, software, and web-based capabilities to help organizations manage and optimize relationships with channel partners, such as:
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Resellers
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Distributors
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Affiliates
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Technology Partners
Key Features of a PRM Platform
Partner Onboarding
- Automate the onboarding process
- Provide training and resources
- Ensure seamless integration for new partners
Training and Certification
- Customized training programs
- Certification paths to improve partner expertise
- Continuous learning to maximize success
Deal Registration
- Easy deal submission for partners
- Transparent tracking and approval process
- Prevents channel conflict and duplicate deals
Market Development Funds (MDF) Management
- Streamlined MDF request and approval process
- Track and analyze marketing fund usage
- Maximize ROI on partner-driven campaigns
Performance Tracking & Analytics
- Data-driven insights into partner performance
- Improve partner engagement strategies
- Optimize sales and revenue opportunities