Market Development Funds are given to partners to use for marketing activities to generate leads and activities. It is hard for companies to track the MDF usage and see ROI based on lead or deals registered. Partners request funds for various activities: Ads, Events, Rental, Gifts. Budgeted by big companies. Use it or lose it, case by case

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xAmplify fits nicely into your existing tech stack. Users on xAmplify can push leads directly into their Marketo or HubSpot instance for channel marketing attribution.

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